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Joel Ewanick zum Global Chief Marketing Officer (CMO) ernannt

© GM

Joel Ewanick übernimmt mit sofortiger Wirkung die Aufgaben des Chief Global Marketing Officers (CMO) und verantwortet damit das Marketing für alle Konzernmarken inklusive Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall.

In dieser Funktion berichtet er direkt an den CEO von GM Dan Akerson. Zusätzlich bleibt er in der Verantortung für das Marketing des nordamerianischen Marktes. Bevor er zu GM kam verantwortete er als Vice President Maketing und Chief Marketing Officer das Marketing für Nissan Nordamerika.

Originaltext: General Motors today announced that Joel Ewanick has been appointed Global Chief Marketing Officer (CMO), effective immediately.

"As we continue our rapid growth in major global markets, it is important that we take a more customer-focused view of our overall marketing strategy,” said Dan Akerson, Chief Executive Officer.  “In a short period of time, with his marketing acumen and creative leadership, Joel has proven to be a vocal advocate for the customer.  He is the right leader to take GM’s marketing strategy to the next level."

As the single point for marketing working in close collaboration with the regional presidents, Ewanick will have responsibility for GM’s brands globally.  He will ensure consistent global messaging for all brands including Buick, Cadillac, Chevrolet, GMC, Holden, Opel and Vauxhall.  Ewanick will provide oversight for global brand enhancements in the markets in which they are sold and work in association with the regional presidents in countries where GM has partnerships and joint ventures.  He will also oversee strategically important global auto shows and GM’s corporate and brand marketing participation with major global events.

Ewanick, 50, will report to Dan Akerson as Global CMO and continue to report to Mark Reuss, president, GM North America  in his current U.S. marketing role.

Prior to joining GM, Ewanick was vice president of marketing, chief marketing officer for Nissan North America.  Before joining Nissan in March, he served as vice president of marketing for Hyundai Motor America. During his three year tenure, Ewanick earned industry recognition as the most impactful automotive marketer in America; Automotive News’ 2009 Marketing All Star of the Year; Brandweek’s 2009 Marketer of the Year; and Forbes’ Chief Marketing Officer of the Year.

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